Our mission is to create the ultimate cinema visual experience for you by providing the best video processing on the planet. No other company is dedicated to squeezing every single pixel to its extreme potential like we are. Every pixel counts. Don't settle for less..


madVR Labs manufactures extreme video hardware and software products to meet the demands of the most discerning and critical video enthusiasts. Our products are the result of over ten years of extensive R & D, with hundreds of thousands of madVR users world-wide. We are a funded startup, launched in 2019, that serves the commercial cinema, post-production, and high-end home theater markets.


madVR delivers real-time, patent pending video processing for 4K HDR frame by frame dynamic tone mapping, 4K upscaling, motion interpolation, black bar & aspect ratio detection and zooming, banding and compression artifact reduction, specialized sharpening and detail enhancement, 3D LUT calibration and more. madVR Labs is the first and only company to use machine learning algorithms with real-time video streams in a standalone product to take video quality to a new level.

The world's most advanced video processor has arrived


Richard T. Litofsky, Co-founder and CEO: As a visionary leader, serial entrepreneur, speaker, and CEO, Mr. Litofsky has nearly 30 years of experience building companies in the technology space. His areas of expertise and focus include mobile and cloud computing, SaaS, enterprise software, computer hardware, and video processing.

Mathias Rauen, Co-founder and CPO: As our Chief Product Officer, Mr. Rauen is the madScientist and mastermind behind madVR and our proprietary, machine learning AI algorithms. He is the passionate thought-leader and inventor of madVR, and has dedicated the past decade of his career obsessing on how to make every pixel count.


© 2020 madVR Labs, LLC